The Subtly of Youtube influencer marketing.

The Subtly of Youtube influencer marketing.

It recently was brought to my attention through a video I did on Beauty Pie how some you tubers are very subtle in the fact that their videos are in all actually an AD for the company of the products they are reviewing. Maybe I am just naive.

When I realized that many of the videos I was clicking on that talked about Beauty Pie (this is just an example…I am not picking on BP, but I am in the midst of deciding whether or not I think their product and service is indeed worth the money.) were ADS, I felt rather betrayed / duped.

I think this is very sad that you feel like you are developing a relationship with a youtuber and a sense of trust in that person only to find that sometimes the praise of the products is because of a sponsorship. I guess I have a lot to learn.

I am not really comfortable with this type of marketing at all. In fact I never liked sales and marketing because I felt it was highly manipulative. They study psychology and use it against the consumers to convince us to buy their products!

But at the same time there are brands that I enjoy! I am not denying that. I just want to know that what someone says is true and not influenced by their receiving something in return ($) otherwise it doesn’t mean anything.

I will visiting this topic soon. I am a bit frustrated with this issue today!

Is anyone else disappointed with the Chanel Factory 5 launch?

Is anyone else disappointed with the Chanel Factory 5 launch?

Left: The regular No. 5 packaging. $26.00 Right: Factory 5 packaging. $45.00

I was pretty much disappointed with day one of the Chanel Factory 5 launch for the 100th Anniversary of Chanel No. 5 perfume. I thought the packaging was very generic looking and not at all the elegance that I had come to expect from Chanel. I did buy the soap in the tin. When I received it today I was even more disappointed. The metal, I am assuming is aluminum is so thin and easily bendable. Altoid tins are much thicker.

I prefer the standard packaging. I think it looks so much more elegant with the white, gold, and black designs. The price difference is: $45 for the Factory 5 packaging vs. $26 for the standard packaging. That is a $19 dollar price increase and you get LESS product. The standard packaging has 150 g / 5.3 oz vs. the Factory 5 packaging 90 g / 3.2 oz. That is a difference of: 60 g / 2.1 oz LESS product! Sure you get the tin container with the Factory 5 packaging but it is very thin and light which makes it feel rather cheap to me.

This was the only product I decided to purchase out of curiosity. I was going to give it away for a gift, but frankly I am a little embarrassed to do so. I think the standard packaging would make a much better gift, in my opinion. I am frustrated and sad at the same time hoping this is not the trend to come with Chanel products!

The idea of the factory does not scream luxury to me. It is like the industrial revolution, automation, and the assembly line! I would like to think the items I buy from Chanel are one of a kind and “special” to me. I don’t like to think of my purchases as cogs in a machine…clones.

The Very Thin Tin.

What do you think?