Tag: elemis
My Current Skin Care Routine!
Send In The Drones
By Esther Bautista
*Disclaimer- I am a layperson and not an expert, scientist, doctor, or dermatologist. Some of the claims here are made by the manufacturers of the cosmetic companies.
The studies of the efficacy of the “Drone Peptides” were made with few test subjects. (I thought you needed at least 50.) And I cannot find records of their clinical studies. This is not a sponsored post.
A peptide is a small protein. AMP (Antimicrobial peptides) are currently being use to treat infections: bacterial, parasitic, viral, and cancer.
The Cosmetic Drone® , Advanced Drone Technology, Drone Peptides, Smart Peptides, Ultra Smart Drone Technology, or whatever they call them seems to be the wave of the future. But what are they?
In an online article entitled, “What is Advanced Drone Technology and how does it work?” from the glymedplus.com website they state:
“Advanced Drone Technology is the delivery system that uses dual encapsulated super peptides to directly treat targeted areas of our skin cells. This double encapsulation uses special peptide receptors to actively find and treat targeted skin cells.” (http://www.glymedplus.com/blog/what-is-advanced-drone-technology-and-how-does-it-work/)
“Pro-Collagen Overnight Matrix is the SMARTEST, most EXCITING and POWERFUL formulation we have created in the history of the brand! Every ounce of this cream contains an elite force of wrinkle-smoothing agents, with one single mission: Target those signs of skin stress and deep set wrinkles overnight.” – Noella Gabriel, ELEMIS Co-Founder (https://www.elemis.com/us/pro-collagen-overnight-matrix.html)
But where is the research to back up their claims? Is this a clever marketing strategy or is it truly backed by science? Or are these just fancy sounding names?
Elemis, the number one luxury brand in Britain, is one of the most well-known companies with their product line containing Smart Peptides. Other companies are Glymed, Infinitec, NIOD, Simply Venom, and Skyn Iceland, among others… Side Note: (NIOD is a brand owned by Deceim, which also owns The Ordinary. I was confused about this. Click on the article from Harper’s Bazaar in the references that will explain it all. If you care to read more!)
Drone peptides, as I will refer to them, seem to be encapsulated peptides that penetrate deeper beneath the skin to target specific cells and areas of cells with an active ingredient. As I understand it, again I am not a professional, I am a layperson, the active ingredient is incapsulated as well as the peptide.
So you have the peptide/active ingredient encapsulated in a polymer that is then surrounded by another peptide called a ligand peptide. This means that less of an active ingredient will be used because it is getting to where it needs to be to be effective and not merely sitting on the skin. (Truth in Aging online article: “Trending: Drone Technology in Skin Care” last paragraph.) and (Glymed Official Site- What is Advanced Drone Technology and How Does It Work?”, paragraph 5.)
Go See Christy, a boutique owner / youtuber, explains this very well. Click on time stamp: 4:56 for the part about the Smart Drone Peptides. https://www.youtube.com/watch?v=RMbLy0LYkKY&t=346s
In a very detailed medical study, (Medical Abstract- “Topical Peptide Treatments with Effective Anti-Aging Results” https://www.mdpi.com/2079-9284/4/2/16/htm) It does talk about various peptides and how they are good at “targeting” specific areas, but nothing in it or other studies I have browsed through, specifically refer to the peptides as “Drone Peptides”. It is unclear if all peptides are encapsulated and target anyway or if each cosmetic company actually does come up with a “special” encapsulating system that causes the peptides to penetrate the skin at a deeper level.
I believe that the usage of the word drone or smart, by these companies is a marketing strategy to make you think that their products have something “extra special” in them to persuade you to buy their products. If this is the case and products sell more as a result, I suppose that other companies will follow suit and slap these names on their products. After all the beauty industry is a billion dollar industry and there is a lot of money to be made.
I think that if the products are safe, effective, and do what they claim to do, regardless of what the peptides are called, consumers will buy them. But what I do not like in sales and marketing is when companies are misleading or deceptive in their use of wording creating a false impression in the minds of consumers. (Which is what they seem to do a lot & why I do not like sales and marketing.)
We can do the best to improve our appearance but, in the end there is no fountain of youth or magic pill. Aging is a fact of life.
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*Truth In Aging seems to be a good product review site as well as source of information about beauty and personal care products. www.truthinaging.com
References:
Nadine Baggot English Beauty Editor – “Can a Drone Peptide Save Your Skin?” https://www.youtube.com/watch?v=Fn7VcVBjuQQ
Go See Christy- Video “Anti Aging Tips| ADVANCED Anti Aging Ingredients That Work” https://www.youtube.com/watch?v=RMbLy0LYkKY
Elemis- https://www.elemis.com/us/pro-collagen-overnight-matrix.html
Glymed- https://www.amazon.com/Glymed-Wrinkle-Remedy-Drone-Technology/dp/B01M6DIAOD
Glymed Official Site- http://www.glymedplus.com/blog/what-is-advanced-drone-technology-and-how-does-it-work/
Simply Venom- https://simplyvenom.com/our-science/
Truth In Aging- https://www.truthinaging.com/review/trending-drone-technology-in-skin-care
Medical Abstract- “Topical Peptide Treatments with Effective Anti-Aging Results” https://www.mdpi.com/2079-9284/4/2/16/htm
Anti Microbial Peptides- “Biophysics of Antimicrobal Peptides – Burkhard Bechinger” https://www.youtube.com/watch?v=GtuJiLYOaTI
Harper’s Bazaar- “The Ordinary Vs. NIOD Vs. HYLAMIDE: What’s the Difference?” https://www.harpersbazaar.com.au/beauty/deciem-skincare-niod-hylamide-the-ordinary-15650
What Is A Peptide?- https://www.britannica.com/science/peptide
Spa Business Online Article- “Elemis – Drone Peptide Technology takes Elemis skincare to new heights”- http://www.spabusiness.com/detail.cfm?pagetype=featuresonline&featureid=32963&mag=Spa%20Business&linktype=story&source=none&ref=n
Are Some Cosmetics Promising Too Much?https://www.fda.gov/ForConsumers/ConsumerUpdates/ucm439270.htm
Lady Esther 